Gentle Black Facial Cleanser

The Gentle Black Facial Cleanser is a daily foaming cleanser, 140 mL at $16.00 MSRP. It is a simple product to explain and an easy one to demo, which makes it a good first sale for a client new to the brand.

The short version

• Mild and low-pH.
• A creamy formula that builds a dense, soft foam.
• Designed to remove daily buildup, fine dust and residue without leaving skin feeling stripped.
• Built around the Klairs Black Complex, including truffle, blackberry and black cumin extracts, for a hydrated-looking finish.
• Also on the ingredient list: ceramide NP, beta-glucan and centella asiatica.
• No added fragrance.

The name ties back to the Black Complex, which gives staff an easy opening line.

Who it suits

• Clients who dislike the tight, squeaky feeling some foams leave.
• Sensitive-feeling skin that still wants a foam.
• Anyone who double cleanses and needs a gentle second step.
• Clients who want one cleanser for morning and evening.

How to demo lather and rinse

With a sink

1. Wet the client's hands with lukewarm water.
2. Dispense a pea-sized amount into one palm.
3. Have them rub their palms together with a little more water until the foam builds. Point out the dense, soft texture.
4. Massage the foam over the back of one hand for twenty seconds, then rinse.
5. Pat dry and ask them to touch the spot. The talking point is how skin feels after rinsing.

Without a sink

1. Keep a small spray bottle of water and a stack of disposable cloths at the counter.
2. Spritz your own palm, lather a small amount and show the foam.
3. Put a dab of foam on the back of the client's hand, work it for a few seconds and wipe it off with a damp cloth.

Two questions you'll hear

Does it take off makeup? It is designed for daily buildup and residue. For heavy or long-wear makeup, suggest a first cleanse with an oil or balm, then this foam.

What comes after it? The rest of the routine, starting with a first serum such as the EGF Blue Youth Activating Drop, then toner and moisturizer. In the morning, finish with an SPF.

Keep it in stock

A cleanser is a product clients use every day, so your shelf count is a useful signal. Try this rule of thumb: count units each Monday and reorder when you are down to the number you usually sell in the time your orders take to arrive, plus a small buffer. Face it at the start of any routine display, on the far left, so the eye reads cleanser first.

At the counter: "Lather it in wet hands first and you'll see a soft, dense foam. It's a gentle low-pH cleanser, made so skin feels comfortable after rinsing."

Adding cleansers to your next order? See case packs in the catalog.