Supple Preparation Cica Toner
The cica sibling of the Supple toner: what is different, who it suits and where it goes in the routine. Answers for your staff.
Supple Preparation Cica Toner is a 180 mL lightweight first-step toner for sensitive-feeling skin, at $25.00 MSRP. It shares a family name with Supple Preparation Unscented Toner, and clients will ask how the two differ. Here are the answers your staff need.
Is it the same toner with cica added?
No. The brand describes it as a separate new product with its own formula. The package highlights Cica Exosome, Cica PDRN and Jeju Cypress. It is designed to leave skin feeling hydrated, calm and comfortable.
What else is in the formula?
Beyond the headline ingredients, the list includes centella asiatica, panthenol, Ceramide NP, sodium hyaluronate, squalane, shea butter and olive fruit oil. That gives the toner a little more cushion than a watery toner. Its ingredient list has no fragrance or essential oils, so you can tag it "no added fragrance".
Who is it for?
- Sensitive-feeling skin.
- Clients who feel dry or tight after cleansing.
- Clients who like lightweight, layered hydration and want to pat in more than one layer.
- Shoppers who ask for cica by name.
How do I tell the two Supple toners apart at the counter?
Keep it to one line each.
- Cica Toner ($25.00 MSRP, 180 mL): the new cica-focused formula with Cica Exosome, Cica PDRN and Jeju Cypress.
- Unscented Toner ($30.00 MSRP for 180 mL, $13.00 MSRP for 30 mL): the established formula with centella, licorice, beta-glucan, panthenol and sodium hyaluronate. Brand-reported units distributed: 8M.
Both have no fragrance or essential oils listed. Let the client choose by the ingredient story they want.
Where does it go in the routine?
Right after cleansing, as the first hydration step. If the client also uses the EGF Blue Youth Activating Drop, the Drop goes first after cleansing and the toner follows. A printed routine card could read:
- Cleanse.
- EGF Blue Youth Activating Drop (optional).
- Supple Preparation Cica Toner, one to three layers.
- Serum.
- Moisturizer. Finish mornings with an SPF.
How should I shelve it?
Face it directly beside the Unscented Toner with one shared card that shows both one-liners. Clients choose faster when both options sit together. If space is tight, give the established Unscented Toner two facings and the Cica Toner one, then watch which one clients pick up over the first month.
Any cautions for staff?
Stay with the wording above. Describe how the toner makes skin feel: hydrated, calm, comfortable. Do not add claims beyond the package. If a client wants the smallest first purchase, the Unscented Toner also comes in a 30 mL size at $13.00 MSRP, while the Cica Toner comes in 180 mL only.
At the counter: "This is the new cica version of our Supple toner. It is a light first step after cleansing, and you can pat in a second layer if your skin still feels tight."
The minimum is one full case of a product; products ship in sealed case packs from California, or your carrier can collect. See case packs in the catalog.
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