Rich Moist Soothing Cream

The Rich Moist Soothing Cream is a long-standing Dear, Klairs moisturizer for dry and sensitive-feeling skin. It comes in two sizes: 80 g at $26.00 MSRP and 20 g at $7.99 MSRP. This brief is set up as the questions your staff will hear most.

What is it?

A vegan barrier-support moisturizer. It is designed for clients who want immediate and long-lasting hydration, a sense of oil-water balance, and a cushioned final step at the end of their routine.

What is in it?

The key ingredients are yeast-derived beta-glucan, Ceramide NP, shea butter, jojoba seed oil and Centella Asiatica. Sodium hyaluronate also appears on the list. For clients who read labels, those five names are enough to explain the formula.

What does it feel like?

A spreadable, non-sticky cream. It feels richer than a lotion, yet it does not sit heavily on the skin. Let clients feel it on the back of the hand. That usually answers the "will it be too much for me" question faster than a description.

Does it have a scent?

Yes. The formula contains a small blend of plant essential oils, including lemon peel, orange peel, lavender, geranium, ylang-ylang and eucalyptus. Tell every client this before purchase. Suggest a patch test first for anyone whose skin tends to react to essential oils, and do not shelve it in any section built around scent-avoiding products.

At the counter: "This is our cushioned cream for skin that feels dry. It has ceramide and shea butter, and a small blend of essential oils, so try it on your hand first."

Who is it for?

• Clients whose skin feels tight or dry by midday.
• Clients who find light lotions too thin in colder months.
• Clients who want a vegan formula.

When does it sell best?

Fall and winter. Heated indoor air and cold wind leave many clients reaching for a richer cream, so this is the time to bring it forward. A simple seasonal plan:

1. October: move the cream from a side shelf to eye level and add a tester.
2. November: place the 20 g size by the register as a travel and trial size.
3. December: suggest it as a stocking stuffer at $7.99 MSRP for the small size.
4. Spring: step it back, and keep it available for clients who have made it their regular cream.

Where does it go in the routine?

Last, as the final moisturizing step after toner and serum. In the morning, finish with an SPF.

How do I use the 20 g size?

Think of the small size as your sampling tool with a price on it. A client who finishes a 20 g jar has used the cream long enough to know if she likes it, and the 80 g jar is the natural next purchase. Keep both sizes side by side so the step up is obvious.

Plan your fall quantities now. See the case packs in the catalog, or read how ordering works.