Supple Preparation Unscented Toner

The Supple Preparation Unscented Toner is a long-running staple of the Dear, Klairs line, with 8M units distributed (brand-reported). It is a hydrating first layer. The main obstacle to selling it is the word "toner" itself, so this brief spends most of its time there.

The facts

• What it is: a pH-balanced toner designed for sensitive skin, for lightweight daily hydration.
• Key ingredients: Centella Asiatica extract, licorice root extract, beta-glucan, panthenol and sodium hyaluronate.
• Routine position: right after cleansing as the first hydration step, then serum and moisturizer.
• Fragrance: no fragrance or essential oils listed, so "no added fragrance" is accurate.
• Sizes and MSRP: 180 mL $30.00 MSRP, 30 mL $13.00 MSRP.

Three misconceptions, and what to say

"Toner is for oily skin."

Some clients grew up with toner as a tight-feeling step for oily skin. This one is a lightweight hydration layer. Its description names skin that feels reactive, tight or easily dehydrated as a strong fit.

"If it doesn't tingle, it isn't doing anything."

This toner's job is to add lightweight hydration while keeping the finish comfortable. Tell clients to judge it by how their skin feels afterward: soft and comfortable is the goal.

"I only need one pass."

The formula is designed to be layered once or several times, depending on how much moisture skin wants. That flexibility is a selling point for clients whose skin changes with the season.

Three ways to use it

1. One layer: a single pass after cleansing, pressed in with the palms, for skin that already feels comfortable.
2. Two or three layers: for skin that feels tight. Press in, let it absorb, repeat.
3. After the Blue Drop: in a Blue Line routine, the EGF Blue Youth Activating Drop comes first after cleansing, then this toner, then moisturizer. Both have no added fragrance.

Stocking notes

• Face the 180 mL at eye level on your main skincare shelf.
• Keep the 30 mL at the register or in the service room as a travel size and trial at $13.00 MSRP.
• Keep a tester and tissues on the shelf, and show clients the press-in method with clean hands.
• A toner is a daily product that runs out, so track repeat buyers. A client who returns for a second 180 mL is a sign the product has found its place on your shelf.

For spas and studios

If you use the toner in the service room, keep the same product for sale at the front desk so clients can buy exactly what you used. Say the name while you apply it: "This is the Supple Preparation Unscented Toner, the first hydration step." A client who hears the name during a facial does not have to describe it later at checkout.

At the counter: "This toner is for hydration, right after cleansing. Press in one layer or a few, and it has no added fragrance."

The minimum is one full case of a product; products ship in sealed case packs from California, or your carrier can collect. See case packs in the catalog.