Bundles that raise the basket without discounting

A good bundle answers a routine question the client already has: what goes first, what goes last, and which size to start with. When the set explains itself, you do not need to lower a price to move it. Every item stays at its MSRP, and the card on the tray does the work.

The three Blue Line products below make it easy. All three have no fragrance or essential oils listed, so each item can carry a "no added fragrance" note on the set card. The Blue Line is positioned around irritation relief and barrier care, built around guaiazulene.

Four sets to build from stock

1. First step, last step

EGF Blue Youth Activating Drop 50 mL ($39.99 MSRP) with Midnight Blue Calming Cream 30 g ($25.00 MSRP). The Drop goes on first after cleansing, before toner. The cream goes on last. The card only needs those two lines. This is the set to show a client who is new to the brand.

2. The small-size routine

The Drop 10 mL ($12.99 MSRP) with Midnight Blue Calming Cream 20 g ($12.00 MSRP). It works as a travel set, a gift set regulars can buy for friends, or a first try before a client commits to full sizes. Staple a note inside the bag listing the full sizes: Drop 50 mL at $39.99 MSRP and Calming Cream 60 g at $31.00 MSRP.

3. The night set for stressed-looking skin

The Drop 50 mL ($39.99 MSRP) with Blue EGF Intensive Pro Cream ($25.00 MSRP). The Pro Cream is a lightweight intensive moisturizer with EGF, panthenol and guaiazulene, designed to support the moisture barrier without a heavy or greasy finish. Position this pair for clients whose skin feels dry and looks compromised after a hard week.

4. Pick your cream

One Drop plus the client's choice of Calming Cream or Pro Cream. Keep testers of both creams on the tray. Letting the client choose the texture makes the set feel personal, and it tells you which cream to reorder by the case.

How to present a set

• Name it by job. "First step, last step" sells faster than "Blue Set A".
• Show every MSRP. List each item and its MSRP on the card. Clients trust a set when they can see what is in it.
• Print the order of use. Number the steps on the card: cleanse, Drop, toner, cream.
• Build from open stock. Assemble two or three sets at a time from shelf units. You keep flexibility on sizes and never tie up a case in pre-wrapped sets that stall.
• Keep one tester per product. A set without testers asks the client to guess.

What to track

For the first four weeks, tally which set sells and which cream clients pick in set 4. If one cream clearly leads, give it the second facing. If the small-size routine sells well, watch for those clients coming back for full sizes and keep the 50 mL Drop in stock for that moment.

Two brand-reported figures help on the card if you want them: Midnight Blue Calming Cream at 2M units distributed and the Drop at 1M+ units distributed, as of Apr 2026.

Shelf note: "First step, last step: the Drop goes on right after cleansing, the cream goes on last. Every item here is at its regular price."

Check which sizes come in each case before you plan your sets. See case packs in the catalog.