Midnight Blue Clearing Water Cream
The lightest cream in the Blue Line, for oily, overheated-looking skin. Who it suits, where it goes and how to tag it accurately.
Midnight Blue Clearing Water Cream is the lightest moisturizer in the Dear, Klairs Blue Line. It is a blue gel-type cream with a fresh water-cream texture, designed to cool and hydrate skin without a greasy finish. It comes in two sizes: 50 g at $27.00 MSRP and 20 g at $13.00 MSRP.
For your team, the short version is this. It is the Blue Line cream for clients whose skin looks shiny by midday, feels warm after a workout or a hot commute, and dislikes anything heavy.
What is in the formula
The formula features guaiazulene, madecassoside, EGF, niacinamide and eight types of hyaluronic acid. The first ingredient on the list is Roman chamomile flower water. Guaiazulene is a naturally derived blue compound best known from chamomile, and it gives the cream its color. That color can vary slightly from batch to batch without affecting quality. Tell staff this before a client points it out.
The Blue Line is positioned around irritation relief and barrier care. Inside that line, this cream is the pick for sensitive-feeling skin that also looks oily, dehydrated, dull or uneven.
Who asks for it
- Clients with oily or combination skin who say every moisturizer feels sticky.
- Shoppers looking for a warm-weather moisturizer or a lighter night step.
- Clients coming off a stressful skin week who want a comfortable, lightweight final step.
- Gym and spa regulars who like a cream that feels cool going on.
Where it goes in the routine
Use it as the final moisturizer step. Here is a simple Blue Line evening order you can print on a shelf card:
- Cleanse.
- EGF Blue Youth Activating Drop, first after cleansing and before toner.
- Toner.
- Midnight Blue Clearing Water Cream as the last step.
In the morning, keep the cream as the last skincare step. Finish mornings with an SPF.
The fragrance note, stated plainly
The ingredient list includes Mentha Rotundifolia (mint) leaf extract and Thymus Vulgaris (thyme) leaf extract. Both are aromatic plant extracts. Keep this cream out of any tag set built for shoppers who avoid aromatic ingredients, and name the two extracts when a client asks.
If a client wants a Blue Line moisturizer with no fragrance or essential oils listed, show them Midnight Blue Calming Cream. It is a gel-type calming moisturizer with centella, Roman chamomile flower extract, Ceramide NP and sodium hyaluronate.
Three shelf moves for this week
- Face the Clearing Water Cream directly next to Midnight Blue Calming Cream so clients compare the two in one glance.
- Add a two-line card: "Clearing Water Cream: the lightest, coolest blue cream, for oily-looking skin. Calming Cream: a calming final step for skin that looks stressed or flushed."
- Put the 20 g size by the register. It is an easy first purchase for a client who is unsure about texture, and a natural step up to the 50 g on the next visit.
At the counter: "This is our lightest blue cream. It feels cool and watery, and it contains mint and thyme extracts, so let me know if you avoid those."
The minimum is one full case of a product; products ship in sealed case packs from California, or your carrier can collect. See case packs in the catalog.
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