Blue EGF Intensive Pro Cream

The Blue EGF Intensive Pro Cream is one of the newer additions to the Blue Line. It sells at $25.00 MSRP and is the line's intensive moisturizer: EGF, panthenol and guaiazulene in a cream designed to support the moisture barrier without a heavy or greasy finish.

At a glance

• EGF at 10 ppm (sh-Oligopeptide-1). The product description notes this is the maximum concentration permitted for cosmetic formulations under South Korean standards.
• Panthenol at 3% (30,000 ppm) to replenish moisture.
• Guaiazulene at 300 ppm to help calm the look of visible redness.
• Also on the ingredient list: ceramide NP, cholesterol, phytosphingosine, squalane, adenosine and a run of amino acids.
• No added fragrance.

Where it sits in a routine

1. Cleanse.
2. EGF Blue Youth Activating Drop, first after cleansing.
3. Toner.
4. Any other serum the client uses.
5. Blue EGF Intensive Pro Cream as the final layer, to seal the routine.
6. In the morning, finish with an SPF.

The Drop and the cream share EGF and guaiazulene, which makes the pairing easy to explain. The serum is the thin first layer and the cream is the closing one.

Who to hand it to

• Sensitive, compromised-looking skin that feels tight or uncomfortable.
• Clients who find a gel-type cream too light in cold or dry months.
• Facial clients in the days after a service, once your aftercare protocol allows a moisturizer.
• Anyone already using the Drop who asks what should come next.

Pro Cream or Midnight Blue?

Both carry guaiazulene. Midnight Blue Calming Cream is a lightweight gel-type calming moisturizer. The Pro Cream adds EGF and 3% panthenol, with barrier-supporting lipids like ceramide NP and cholesterol. A simple rule of thumb: if a client wants a gel feel, start with Midnight Blue. If they ask for more comfort, start with the Pro Cream.

How to demo it

1. Put a pea-sized amount on the back of the client's hand.
2. Have them press it in with two fingers instead of rubbing.
3. Wait a minute, then ask them to touch the spot. The point to make is comfort without a greasy film.
4. If they are new to the line, put a drop of the serum on the other hand first so they feel both layers.

Shelf setup

Face the cream directly to the right of the Drop so shoppers read the pair left to right, in routine order. Keep Midnight Blue on the same shelf so staff can offer both textures side by side.

At the counter: "This is the cream to finish a Blue routine. It has EGF, 3% panthenol and guaiazulene, and it's made to feel comforting without feeling greasy."

Ordering is simple: the minimum is one full case of a product; products ship in sealed case packs from California, or your carrier can collect. See case packs in the catalog.