Freshly Juiced Vitamin Drop
A product brief on the orange Vitamin line's serum: who it suits, where it sits in a routine, and what to tell clients about its citrus oils.
The Freshly Juiced Vitamin Drop is the serum at the center of the orange Vitamin line. It is a gentle 5 percent vitamin C serum for dull-looking skin, uneven-looking tone and first-time brightening routines. It sells at $23.00 MSRP. The brand reports 4M units distributed as of April 2026 (brand-reported), so some of your clients may already know the bottle.
What is in it
The vitamin C in the formula is ascorbic acid, with sodium ascorbyl phosphate further down the list. Around it sit citrus junos fruit extract, grapefruit fruit extract, centella asiatica extract and sodium hyaluronate. The formula is positioned to keep the vitamin C step compatible with sensitive-skin care, and to support a clearer, more radiant-looking complexion.
The fragrance note staff must know
The Drop contains orange oil and lavender oil, and limonene appears on the ingredient list. Staff should say so plainly. Clients who avoid essential oils should hear it from you before they buy. Keep this product out of any shelf section or sign that promises an absence of scent.
Shelf note: Gentle 5 percent vitamin C serum for dull-looking skin. Contains orange and lavender oils. Use after toner; in the morning, finish with an SPF.
Who it suits
- Clients buying their first vitamin C serum who want a gentle starting point.
- Clients who describe their skin as dull, tired-looking or uneven in tone.
- Clients who already use a toner and moisturizer and want to add one serum step.
For a client who tells you essential oils bother her skin, steer to a serum with no added fragrance, such as the EGF Blue Youth Activating Drop.
Where it sits in the routine
- Cleanse.
- Toner. The Freshly Juiced Vitamin Essence Toner keeps the routine in the same line.
- Freshly Juiced Vitamin Drop. Start with a small amount.
- Moisturizer, such as the Vitamin Toning Barrier Cream.
- In the morning, finish with an SPF.
The daytime SPF step is worth saying out loud at every sale. It is simple advice, and clients remember who gave it to them.
Color, storage and the shelf
Vitamin C can naturally change color with exposure to air and light. Tell clients to keep the cap closed and store the bottle away from direct sun. Apply the same rule to your own stock:
- Keep backstock in its carton and out of window light.
- Rotate first-in, first-out so older units sell first.
- Keep the tester out of direct sun, and replace it when it looks noticeably darker than a fresh unit.
Merchandising in one line
Give the Vitamin line its own block of orange on the shelf: toner on the left, Drop in the middle at eye level, cream on the right. A buyer who picks up the Drop sees the full routine without asking. When a client buys the serum alone, mention the toner as the next step on her following visit.
See the full Vitamin line and its case packs in the catalog, and check the Wednesday desk update for restock timing.
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