Guaiazulene: why the serum is blue
The blue in the Drop and the toner pads comes from guaiazulene, best known from chamomile. How to explain it, and why the color can vary.
Clients pick up the EGF Blue Youth Activating Drop because of its color. The obvious next question is "why is it blue?" Your staff should be able to answer in one sentence, then add detail if the client wants it.
The one-sentence answer
Guaiazulene is a naturally derived blue compound best known from chamomile. It is the signature of the Dear, Klairs Blue Line, which is positioned around irritation relief and barrier care.
Where it shows up
- EGF Blue Youth Activating Drop: 1,000 ppm guaiazulene, with 10 ppm EGF, 10 ppm FGF and adenosine, pH 5.5. A watery first serum used right after cleansing, before toner. 50 mL $39.99 MSRP; 10 mL trial size $12.99 MSRP.
- EGF Blue Calming Toner Pad: dual-sided pure cotton pads with guaiazulene, CICA Exosome and EGF. The gauze side smooths the look of uneven texture as you wipe. The other side can rest on skin for 2 to 3 minutes as a mini sheet mask. Its product description states the color comes from guaiazulene with no artificial coloring. $28.00 MSRP.
Both have no fragrance or essential oils listed, so "no added fragrance" is accurate for each.
Why the color can vary
Because guaiazulene is naturally derived, the blue can vary slightly from batch to batch. This does not affect quality. A new case may look a shade lighter or deeper than the one on your shelf. Brief your staff before a new case goes out so they are ready when a client notices.
Three questions you will hear
"Is it dyed?"
The color comes from guaiazulene. For the toner pads, the product description states there is no artificial coloring. For the Drop, guaiazulene is the only blue ingredient on the list, so you can point to it on the label.
"Is it the same as chamomile?"
Guaiazulene is one compound, best known from chamomile. It is naturally derived and gives the Blue Line its color and its name.
"Why does this bottle look different from my last one?"
Natural batch variation. The shade can shift slightly from batch to batch, and quality stays the same.
Receiving checklist
- When a case arrives, compare one unit with the tester on the shelf.
- If the shade differs, tell the team at the next huddle.
- Rotate stock so older units sell first.
- Replace the tester when it runs low, so the tester and the shelf stock come from the same batch.
At the counter: "The blue is guaiazulene, a naturally derived compound best known from chamomile. It can vary a little batch to batch, and that doesn't change the quality."
More on the Drop is in the EGF Blue Drop webbook. Case packs for both products are in the catalog.
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