Short, practical reads for spa, salon and boutique buyers. Two new pieces every day.
What you can say about Dear, Klairs at brand level, what needs a product-by-product check, and copy you can print today.
How to use the webbook content kit and reshare creator content on your shop's socials, with the credit and claim rules to follow.
A 15-minute staff session using the EGF Blue Drop box: sizes, the open-jar symbol, batch marks, ingredient order and on-pack claims.
Test K-beauty with a single case of one product: choosing the first SKU, placing it, and reading sell-through before you reorder.
A short demo your team can run after cleansing with the EGF Blue Drop and the Blue EGF Calming Mist: what to do, what to say, what to leave out.
Clearance lots, hot deals and the occasional FOC (free-goods) offer - plus new launches and restocks. When they come up, this list hears first. One short email, every Wednesday.
Wholesale buyers only. Unsubscribe in one click, any time.
Clinical proof, milestones, the Blue Line and a ready-to-use content kit - in one webbook.
Open the webbookSee it in the catalog
