Vita 10 Radiance Sheet Mask

The Vita 10 Radiance Sheet Mask is a vitamin sheet mask for dull-looking, tired-looking skin that wants a quick glow step without heaviness. It is one of the easiest Dear, Klairs products to sell, because the price is low and the use is simple. It has no added fragrance.

Two formats, two jobs

• 1 sheet, $3.00 MSRP. A single 25 mL sheet for one glow session. This is your register add-on and your trial.
• 5 sheets, $15.00 MSRP. A set for a weekly vitamin-care routine. This is your take-home and gift item.

What is in it

The soft, plant-derived cellulose sheet is infused with pure vitamin C. The essence pairs a 10-vitamin complex with glutathione, a 10-hyaluronic acid complex, Ceramide NP, panthenol and lotus-derived PDRN. The goal is hydrated, radiant-looking comfort in one step.

How clients use it

1. Cleanse.
2. Apply toner.
3. Unfold the sheet and smooth it over the face.
4. Leave it on for 15 to 20 minutes.
5. Follow the package directions to finish, then continue with the rest of the routine.

Selling it at the register

A $3.00 MSRP item next to the card reader sells itself with one sentence. Keep a small upright box or tray of single sheets at the register, facing the client. Add a short card with the price and the words "15 to 20 minutes, glow tonight."

At the counter: "Want one for tonight? It's a vitamin sheet mask, 15 to 20 minutes, and it's three dollars."

Offer it to every client at checkout for a week, and count how many say yes. That count tells you how many singles to keep on hand.

The take-home after a facial

For spas and esthetician studios, the 5-sheet set extends a facial into the following weeks. The client leaves with a clear plan: one sheet a week between appointments. That keeps your service in mind at home, and the empty box is a reminder to book again.

• Present the 5-sheet set in the room at the end of the service, as well as at the front desk.
• Write the next appointment date on the box before the client leaves.
• Suggest she use the last sheet a few days before her next visit.

Stocking tips

• Keep singles and 5-sheet sets in separate spots. Singles belong at the register. Sets belong with gifts or on the main shelf.
• Sheet masks move faster in the weeks before holidays. Build the 5-sheet set into gift displays from November.
• Check the pack for the most current full ingredient list. The brand notes it may vary by lot.
• In December, keep a few extra 5-sheet sets in the back room for gift buyers who want more than one.

See case packs for both formats in the catalog, and follow restock notes in the Wednesday desk update.