스파·살롱·부티크 바이어를 위한 짧고 실용적인 글. 매일 두 편씩 새로 올라옵니다.
기사 본문은 영어로 제공됩니다.

The cica sibling of the Supple toner: what is different, who it suits and where it goes in the routine. Answers for your staff.

A green tea water mist with ampoule-style care. Three ways clients use it, who it suits and how to demo it at the counter.

The lightest cream in the Blue Line, for oily, overheated-looking skin. Who it suits, where it goes and how to tag it accurately.

A product brief on the stick balm with a built-in gua sha shape: formula, a 30-second tactile demo, and where it sells as an add-on.

A product brief on the vitamin sheet mask: single and 5-sheet formats, the register add-on, and the take-home pitch after a facial.

A product brief in Q&A form on the classic cream for dry-feeling skin: formula, texture, its essential oils, and when it sells best.

A product brief on the orange Vitamin line's serum: who it suits, where it sits in a routine, and what to tell clients about its citrus oils.
A 360-degree hydrogel patch for lids, under-eyes and smile lines. What's in it, the cooling ritual and how to sell it at the register.

A mild low-pH foaming cleanser: what's in it, who it suits, and how to demo the lather and rinse with or without a sink.

The Blue Line's intensive cream with EGF, 3% panthenol and guaiazulene: what's in it, where it sits after the Drop and who to hand it to.
The Blue Line's bi-phase mist in a Q&A: what it is, why it needs a shake, when clients use it and how to demo it at the counter.
A two-sided cotton pad that wipes or sits as a short mask. Who it suits, where it fits in a routine and how to demo it.

A long-running hydrating first layer with 8M units distributed (brand-reported). How to sell it to clients who think toner means astringent.

A lightweight gel-type calming moisturizer colored by guaiazulene. Who buys it, which size to face, and how it pairs with the Blue Drop.

The Blue Line hero in one page: what it is, where it goes in a routine, sizes and MSRP, and the one published result you can quote.
클리어런스 로트, 핫딜, 가끔 나오는 FOC(무상 물량) 기회, 그리고 신제품·재입고 소식. 기회가 생기면 이 리스트가 먼저 압니다. 매주 수요일 짧은 메일 한 통.
도매 바이어 전용입니다. 언제든 클릭 한 번으로 해지할 수 있습니다.
임상 근거, 주요 성과, Blue Line, 바로 쓰는 콘텐츠 키트 - 웹북 한 권에.
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