Lecturas breves y prácticas para compradores de spas, salones y boutiques. Dos nuevas cada día.
Los artículos están en inglés.
The cica sibling of the Supple toner: what is different, who it suits and where it goes in the routine. Answers for your staff.
A green tea water mist with ampoule-style care. Three ways clients use it, who it suits and how to demo it at the counter.
The lightest cream in the Blue Line, for oily, overheated-looking skin. Who it suits, where it goes and how to tag it accurately.
A product brief on the stick balm with a built-in gua sha shape: formula, a 30-second tactile demo, and where it sells as an add-on.
A product brief on the vitamin sheet mask: single and 5-sheet formats, the register add-on, and the take-home pitch after a facial.
A product brief in Q&A form on the classic cream for dry-feeling skin: formula, texture, its essential oils, and when it sells best.
A product brief on the orange Vitamin line's serum: who it suits, where it sits in a routine, and what to tell clients about its citrus oils.
A 360-degree hydrogel patch for lids, under-eyes and smile lines. What's in it, the cooling ritual and how to sell it at the register.
A mild low-pH foaming cleanser: what's in it, who it suits, and how to demo the lather and rinse with or without a sink.
The Blue Line's intensive cream with EGF, 3% panthenol and guaiazulene: what's in it, where it sits after the Drop and who to hand it to.
The Blue Line's bi-phase mist in a Q&A: what it is, why it needs a shake, when clients use it and how to demo it at the counter.
A two-sided cotton pad that wipes or sits as a short mask. Who it suits, where it fits in a routine and how to demo it.
A long-running hydrating first layer with 8M units distributed (brand-reported). How to sell it to clients who think toner means astringent.
A lightweight gel-type calming moisturizer colored by guaiazulene. Who buys it, which size to face, and how it pairs with the Blue Drop.
The Blue Line hero in one page: what it is, where it goes in a routine, sizes and MSRP, and the one published result you can quote.
Lotes de liquidación, ofertas y alguna oferta FOC (mercancía gratis) ocasional, además de lanzamientos y reabastecimientos. Cuando surgen, esta lista se entera primero. Un correo corto, cada miércoles.
Solo para compradores mayoristas. Puede darse de baja con un clic, cuando quiera.
Pruebas clínicas, hitos, la Blue Line y un kit de contenido listo para usar, en un solo webbook.
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